contact
macinnis9@gmail.com
experience
Ogilvy New York, NY 2022 — Present — Senior Copywriter
Cossette Toronto, ON 2019 - 2022 — Senior Copywriter
TAXI Toronto, ON 2017 - 2019 — Copywriter
Lg2 Toronto, ON 2016 - 2017 — Copywriting Intern
Humber College Toronto, ON 2016 — Copywriting Grad Certificate
awards
2022
D&AD GRAPHITE PENCIL (GRAPHIC DESIGN INTEGRATED) - WORLD WHEELCHAIR RUGBY
ONE SHOW MERIT (FILM TELEVISION LONG FORM SINGLE) - WORLD WHEELCHAIR RUGBY
ONE SHOW MERIT (FILM UNDER 50K BUDGET) - WORLD WHEELCHAIR RUGBY
ONE SHOW MERIT (INTEGRATED REBRANDING CAMPAIGN) - WORLD WHEELCHAIR RUGBY
ONE SHOW SHORTLIST (BRANDING IDENTITY SYSTEM) - WORLD WHEELCHAIR RUGBY
ONE SHOW SHORTLIST (BRANDING REBRANDING) - WORLD WHEELCHAIR RUGBY
ONE SHOW SHORTLIST (FILM ONLINE LONG FORM SINGLE) - WORLD WHEELCHAIR RUGBY
ONE SHOW SHORTLIST (BRAND TRANSFORMATION/REPOSITIONING) - WORLD WHEELCHAIR RUGBY
ONE SHOW SHORTLIST (ORIGINAL MUSIC/SCORE) - WORLD WHEELCHAIR RUGBY
CLIOS SILVER (PRINT OOH CRAFT ILLUSTRATION) - TRADITIONS IN TRAFFICKING
CLIOS BRONZE (PRINT PUBLIC SERVICE) - TRADITIONS IN TRAFFICKING
CLIOS BRONZE (USE OF MUSIC IN FILM/VIDEO 61 SECONDS TO 5 MINUTES) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (INTEGRATED CAMPAIGN) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (BRANDED CONTENT/DIVERSITY STORYTELLING) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (FILM) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (FILM CRAFT/CINEMATOGRAPHY) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (FILM CRAFT/DIRECTION) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (FILM CRAFT/MUSIC) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SILVER (FILM CRAFT/SOUND DESIGN) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS BRONZE (BRANDED CONTENT/ATHLETE STORYTELLING) - WORLD WHEELCHAIR RUGBY
CLIOS SPORTS SHORTLIST (DESIGN/LOGO) - WORLD WHEELCHAIR RUGBY
COMMUNICATION ARTS WINNER (ADVERTISING/DIGITAL ADVERTISING/SPORTS) - WORLD WHEELCHAIR RUGBY
COMMUNICATION ARTS SHORTLIST (TELEVISION COMMERCIAL) - WORLD WHEELCHAIR RUGBY
COMMUNICATION ARTS SHORTLIST (PUBLIC SERVICE) - WORLD WHEELCHAIR RUGBY
ADC SHORTLIST (DESIGN FOR GOOD ILLUSTRATION) - TRADITIONS IN TRAFFICKING
LURZER’S ARCHIVE (2022 - VOL 1) - TRADITIONS IN TRAFFICKING
LURZER'S PRINT AD OF THE WEEK (MARCH) - TRADITIONS IN TRAFFICKING
GERETY AWARDS (COMMUNICATION CUT ONLINE VIDEO SINGLE) - WORLD WHEELCHAIR RUGBY
MARKETING AWARDS GOLD (LOGO) - WORLD WHEELCHAIR RUGBY
MARKETING AWARDS GOLD (BRAND IDENTITY) - WORLD WHEELCHAIR RUGBY
ATOMIC SILVER (ATOMIC SHIFT) - WORLD WHEELCHAIR RUGBY
APPLIED ARTS DESIGN WINNER (REBRAND LOGO SINGLE) - WORLD WHEELCHAIR RUGBY
APPLIED ARTS DESIGN WINNER (COMPLETE REBRAND IDENTITY PROGRAM CAMPAIGN) - WORLD WHEELCHAIR RUGBY
APPLIED ARTS DESIGN WINNER (PRO BONO SERIES) - WORLD WHEELCHAIR RUGBY
APPLIED ARTS DESIGN WINNER (PRO BONO ENTIRE DESIGN PROGRAM CAMPAIGN) - WORLD WHEELCHAIR RUGBY
APPLIED ARTS (NEW BLOOD ILLUSTRATION) - TRADITIONS IN TRAFFICKING
2021
CLIOS SILVER PUBLIC SERVICE (OUT OF HOME POSTER) - POSTER FOR EVERYONE
ONE SHOW SHORTLIST (CRAFT ILLUSTRATION) - TRADITIONS IN TRAFFICKING
2020
ONE SHOW MERIT (CRAFT USE OF TECHNOLOGY) - POSTER FOR EVERYONE
ADC AWARDS MERIT (POSTERS / BILLBOARDS SINGLE) - POSTER FOR EVERYONE
ADC AWARDS MERIT (BRANDING / STATIONARY) - BARRIER FREE BUSINESS CARDS
MARKETING AWARDS SILVER (AMBIENT / LARGE SCALE) - POSTER FOR EVERYONE
MARKETING AWARDS BRONZE (SPECIAL EFFECTS) - MOONLIGHT RIDE
2019
D&AD GRAPHITE PENCIL (PRESS & OUTDOOR SINGLE) - HEINZ SHAKE
ONE SHOW MERIT (POSTERS SINGLE) - HEINZ SHAKE
LURZER’S ARCHIVE (2019 VOL 2) - ACCESS DENIED
COMMUNICATION ARTS (ADVERTISING SHORTLIST) - HEINZ SHAKE
COMMUNICATION ARTS (ADVERTISING SHORTLIST) - ACCESS DENIED
ADCC BRONZE (ADVERTISING ILLUSTRATION) - ACCESS DENIED
ADCC BRONZE (OUT-OF-HOME ENHANCED/SINGLE) - WALKS INTO A BAR
MARKETING AWARDS SILVER (OUT-OF-HOME TRANSIT/SINGLE) - HEINZ SHAKE
MARKETING AWARDS SILVER (PUBLIC SERVICE PRESS CAMPAIGN) - ACCESS DENIED
MARKETING AWARDS BRONZE (PRESS MAGAZINE CAMPAIGN) - AUDI ABANDONED
MARKETING AWARDS MERIT (PRESS MAGAZINE SINGLE) - AUDI ABANDONED 1
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION WINNER (ADVERTISING ILLUSTRATION SINGLE) - BOUNCER
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION WINNER (ADVERTISING ILLUSTRATION SINGLE) - GUARD DOGS
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION WINNER (ADVERTISING ILLUSTRATION SINGLE) - BLOCKER
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION WINNER (ADVERTISING ILLUSTRATION CAMPAIGN) - ACCESS DENIED
APPLIED ARTS PHOTOGRAPHY AND ILLUSTRATION WINNER (PUBLIC SERVICE CAMPAIGN) - ACCESS DENIED
APPLIED ARTS DESIGN WINNER (POSTER SERIES) - ACCESS DENIED
NATIONAL ADVERTISING CHALLENGE GOLD (DIGITAL) - LOVETAP
NATIONAL ADVERTISING CHALLENGE BRONZE (RADIO) - SHORTER LISTS, LONGER LIVES
2018
CANNES LIONS SHORTLIST (CRAFT ART DIRECTION) - HEINZ SHAKE
LURZER'S ARCHIVE (2018 VOL 2) - AUDI LAND OF QUATTRO
LURZER'S PRINT AD OF THE WEEK (MARCH) - AUDI LAND OF QUATTRO
GRAFIKA GRAND PRIX - WAYWARD MAGAZINE 3 STORIES TO FORGET
MARKETING AWARDS SILVER (INTEGRATED WEB CAMPAIGN) - SIRIUSXM THE FUTURE OF COMEDY
MARKETING AWARDS SILVER (CREATIVE USE OF TECHNOLOGY) - SIRIUSXM THE FUTURE OF COMEDY
ADCC GOLD (ADVERTISING PRINT SINGLE) - HEINZ SHAKE
ADCC SILVER (SINGLE POSTER DESIGN) - HEINZ SHAKE
ADCC GOLD (CONSUMER MAGAZINE SINGLE) - AUDI ABANDONED 1
ADCC SILVER (CONSUMER MAGAZINE CAMPAIGN) - AUDI ABANDONED
ADCC SILVER (CONSUMER POSTERS CAMPAIGN) - AUDI ABANDONED
ADCC SILVER (CONSUMER MAGAZINE SINGLE) - AUDI ABANDONED 2
ADCC SILVER (CONSUMER MAGAZINE SINGLE) - AUDI ABANDONED 3
ADCC MERIT (ART DIRECTION CAMPAIGN) - AUDI ABANDONED
ADCC MERIT (ART DIRECTION SINGLE) - AUDI ABANDONED 1
ADCC MERIT (ART DIRECTION SINGLE) - AUDI ABANDONED 2
ADCC MERIT (ART DIRECTION SINGLE) - AUDI ABANDONED 3
APPLIED ARTS (CONSUMER MAGAZINE SERIES) - AUDI ABANDONED
APPLIED ARTS (BILLBOARD SINGLE) - HEINZ SHAKE
APPLIED ARTS (OUT-OF-HOME SINGLE) - HEINZ SHAKE
CARTE BLANCHE FOR CREATIVES SHORTLIST - PREMIER PAINT
WPPed CREAM AWARDS HIGHLY RECOMMENDED (DESIGN BRANDING POSTERS) - AUDI ABANDONED
2017
ONE SHOW MERIT (SELF PROMOTION) - IT RAN
COMMUNICATION ARTS (STUDENT WINNER) - NO NAME
APPLIED ARTS (STUDENT WINNER) - NO NAME
MARKETING AWARDS SILVER (PUBLIC SERVICE BEST IN DIRECT) - IT RAN
STRATEGY AWARDS BRONZE (NICHE STRATEGY) - IT RAN
CARTE BLANCHE FOR CREATIVES SHORTLIST - SPEED STICK
CARTE BLANCHE FOR CREATIVES SHORTLIST - CHAPSTICK
2016
ADCC MERIT (STUDENT COMPETITION) - MR. BROWN COFFEE